Embarking on a Journey of Pet Wellness

Our story

Happy Tails began with a heartfelt commitment to redefine the way we care for our pets. Our journey started with a beloved family dog, inspiring us to create a brand that goes beyond just providing pet food. Our purpose is rooted in the belief that pets deserve the absolute best – not just in nutrition but in every aspect of their well-being.

Our nutrition philosophy is built on a heartfelt promise.

why choose happy?

Our commitment to nourish Happy Tails with the finest food transformed into an entirely new approach to pet nutrition. At Happy Tails, the emphasis on wholesome ingredients isn't just a passing trend; it's woven into our history. Since our inception, we have consistently prioritized top-notch natural ingredients, placing real meat first. This dedication to quality has been our foundation from day one, and it will remain unwavering.


Our Ingredients

Beef serves as a protein source that aids in the growth of muscles and provides energy.

Blueberries are an excellent source of vitamins C & E, potassium and fiber, and support antioxidant enrichment

Flaxseed is abundant in essential omega-3 fatty acids and serves as a valuable source of fiber, promoting digestion and contributing to the health of the skin and coat.

Fish serves as a protein source that promotes both muscle development and provides energy.

Whole, fresh potatoes offer easily digestible carbohydrates along with vitamins B and C, potassium, iron, and magnesium.

Carrots serve as an outstanding source of beta-carotene, fiber, vitamin K1, potassium, and antioxidants.

Chicken serves as a protein source that fosters muscle development and provides energy.

Cranberries, abundant in antioxidants, serve as an excellent source of vitamins C, E, and K, along with manganese.

Brown rice, as a natural whole grain, offers essential B vitamins and minerals for pets, providing high-quality complex carbohydrates that contribute to both energy and fiber.

Superior ingredients mark just the beginning of our commitment.


Discover HappyTails industry-leading quality assessment process.


Happy ignited a passion within us to elevate the well-being of all pets


As Happy Tails began, it was driven by the love for our family dog, Happy. His influence went beyond our own household, inspiring us to contribute to the welfare of dogs, cats, and their devoted pet parents. Explore the philanthropic endeavors and meaningful partnerships that have blossomed from the inspiration of Happy at Happy Tails.